ISO Auto No No

Low ISO Low Noise

Don’t ever let the camera pick the ISO. Repeat after me “I will never let the camera pick the ISO.”

Second, “I will always set the ISO to the lowest possible setting when taking Marketing photos.”

ISO Auto

ISO Auto is not your friend. Most cameras come with this as the default setting. This is one of the first things you should change. For me unless I’m going out shooting in the dead of night without a tripod the ISO is always set to the lowest the camera can use.

Low ISO Low Noise High ISO High Noise

That heading says it all.  Noise is filler where there is no data.  When the ISO is set high, it allows the shutter to move faster than the light to sensor.  This means there are gaps in the data being captured for the image.  When you send these images in to be ReImaged those gaps will be enhanced as well as the good data.

There are techniques and filters that can be applied to help remove some noise by finding good pixels around the missing ones it uses mathematics to pick what the missing pixels probably were and puts one in the missing spot that is like the good ones next to it.

If there are a bunch of missing pixels all clustered together there isn’t much that can be done.

ReImaging works best with low ISO

You will have to expose longer, possible use a tripod (you should be doing this anyway) and slow down the shutter speed to allow the data to be captured.  This will produce the best results.  Maybe not right out of the camera, because there is a photo lab in your camera, but if the data is in the file we can dig deep, find it and bring it out.  This is what ReImaging is all about.